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Beyond Transactions: How Payment Orchestration Fuels Data-Driven Growth and Scalable Success

Gabriel Adriazola

In digital commerce, expanding to multiple payment providers unlocks substantial benefits, such as boosting sales, reducing costs, and delivering an improved customer experience with locally preferred payment methods. However, this expansion also brings technical and operational challenges. 

Managing payment data across multiple providers can be complex, often requiring extensive technical and operational effort, and limiting a company's ability to generate clear, actionable insights. In fact, PwC estimates that financial teams spend up to 30% of their time manually collecting and reconciling data across systems—a costly, time-consuming process that underscores the need for streamlined solutions in multi-provider environments.

To tackle these challenges, payment orchestration platforms (POPs) provide a scalable solution, enabling merchants to seamlessly manage multiple payment providers without requiring significant technical or operational effort, while capturing the benefits of increased sales, optimized costs, and improved customer experiences.

Advanced POPs, however, go further by efficiently consolidating and structuring payment data across providers, delivering actionable insights that empower merchants to make informed decisions and boost operational efficiency. According to IDC, organizations that integrate data effectively across platforms can improve decision-making efficiency by up to 35% and reduce data management costs by nearly 25%, underscoring the value of streamlined data consolidation for actionable insights.

This blog explores how advanced POPs transform data management by standardizing data, unlocking insights, enhancing decision-making, and supporting growth in today’s competitive landscape.

5 Powerful Ways Best-in-Class Payment Orchestration Platforms Transform Data Management for Growth and Efficiency

1. Centralized and Standardized Data Collection

Advanced POPs centralize data from all payment providers onto a single platform, systematically harmonizing different formats to create a unified, analysis-ready view. By automating data validation, schema mapping, and rule-based transformations, these platforms ensure data consistency across all sources, enabling merchants to maintain a comprehensive and reliable data structure.

In practical terms, this means merchants can expand their payment options with confidence, knowing that their data remains unified and manageable, which eases the burden on internal teams and supports streamlined operations.

2. Real-Time Data for Smarter Payment Decisions

With access to real-time, structured data from a robust POP, merchants can make informed decisions on their payments strategy to maximize revenue, mitigate fraud, and reduce friction. Advanced POPs allow merchants to monitor key metrics such as acceptance rates, fraud and routing efficiency across providers and in real time, enabling quick adjustments to capitalize on opportunities.

For instance, if a merchant identifies sustained drops in acceptance rates with a specific PSP, they can instantly adjust routing strategies or apply an alternative provider to reduce transaction rejection. Real-time insights lead to significant gains: according to a Deloitte study, businesses using real-time data to make payment decisions see up to a 15% increase in transaction success rates and a 12% reduction in operational costs. Luckily, robust POPs also provide advanced tools like smart routing and alerts to spot and capture opportunities systematically.

3. Transform Customer Understanding with Payment Pattern Insights

Beyond payment decisions, advanced POPs provide a comprehensive view of customer payment behavior, allowing merchants to uncover valuable business insights in real time and without manual intervention. By analyzing payment patterns, merchants can identify trends and preferences that drive business strategy, from average order value (AOV) fluctuations to preferred payment methods and purchase timing shifts.

For instance, merchants can track how frequently customers make purchases, how their AOV changes over time, and what payment methods are favored at different times of day or week.  According to McKinsey, businesses that leverage customer behavioral insights to inform marketing and inventory decisions see a 10-20% increase in customer retention. Many companies struggle to get these types of insights in a timely and automatic manner without a systematic solution to ensure data consistency, like the capabilities an advanced POP can offer.

4. Operational Efficiency and Cost Savings

Automating data processes with POPs dramatically reduces the need for manual data entry, validation, and reconciliation, allowing teams to shift focus to more strategic initiatives. Automation not only improves reporting efficiency and accelerates audits but also helps manage large volumes of data.

For growing companies, advanced POPs can save both time and resources, reducing the need to hire additional data processing staff. By freeing up existing teams for higher-impact tasks, POPs significantly increase productivity. Gartner research indicates that businesses utilizing automated data processing see a 40% reduction in data-related errors, significantly enhancing productivity and decision-making accuracy.

5. Simplified Compliance and Reporting

Maintaining consistent data through advanced POPs also eases regulatory reporting and compliance management, a critical benefit for businesses expanding into new regions or adopting additional payment types. With data consistency, merchants can generate accurate, timely compliance reports, mitigating risks related to fines and regulatory scrutiny.

With 71% of companies expecting regulatory demands to increase in the coming years (according to Thomson Reuters), the transparency and accountability provided by a robust POP help businesses meet these demands effectively. POPs enable merchants to focus on growth while staying in control of compliance, simplifying and securing data collection and reporting across multiple jurisdictions.

Conclusion: Unleashing the Power of Payment Orchestration for Scalable, Data-Driven Growth

While various methods exist for data consolidation, advanced payment orchestration platforms can be a powerful ally, offering a seamless, scalable solution that fuels growth and optimizes performance. By automating and structuring data across multiple providers, best-in-class POPs have the potential to transform raw information into actionable insights, empowering merchants to make smarter, faster decisions. This capability not only streamlines operations but also provides a strategic edge in a highly competitive market, helping businesses adapt and thrive.

Ready to unlock the full potential of payment orchestration and drive agile growth for your business? Discover how at deuna.com.

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