Athia, DEUNA’s Aware AI, Presents Payment Optimization: Maximizing Bottom-Line Impact in Real Time

[New York City, March 6th, 2025] – DEUNA, the unified platform to simplify global payments & power next-gen commerce, presents a feature that optimizes merchants' payment strategy in real time by enabling merchants to optimize payment acceptance with dynamic routing, supporting region-specific payment methods for higher conversion, and implementing adaptive fraud prevention.

‍

In the world of commerce, efficient and secure payment processing is a critical driver of business profitability. However, over $118 billion is expected to be lost annually due to failed transactions (according to LexisNexis). At the same time, fraud results in estimated global losses exceeding $40 billion (Statista), while more than 10% of cart abandonment occurs due to the lack of relevant payment methods (Baymard Institute).

‍

As global commerce evolves, businesses must integrate multiple payment providers, anti-fraud solutions, and region-specific payment methods to scale efficiently and meet modern consumer expectations. However, along this path, they may encounter key obstacles that impact their payment operations and overall performance:

‍

• Transaction Approval Challenges: Payment routing inefficiencies when managing multiple providers can lead to higher rejection rates and lost revenue opportunities.
• Payment Method Gaps: Offering the right payment options across different regions and customer segments remains a challenge, potentially affecting conversion rates.
• Fraud Prevention Complexities: Detecting and mitigating fraudulent activities while minimizing false declines continues to be an evolving concern for merchants.

‍

"The complexity of global payment systems requires a smarter, more adaptive approach," said Matias Rodriguez, General Manager and Global VP of Sales at DEUNA. "With Athia, we are enabling merchants to optimize their payment strategies in real-time, ensuring transactions are routed efficiently, fraud is proactively mitigated, and revenue potential is maximized." 

‍

“These challenges are evident across the more than 10 countries where DEUNA operates. We have seen firsthand how difficult it is for merchants to manage payment strategies in real-time and take immediate action. By leveraging AI-driven insights, Athia simplifies this process, giving businesses the agility they need to stay competitive in an increasingly complex payments landscape." he added. 

‍

By leveraging its advanced capabilities and in combination with DEUNA’s payments infrastructure, Athia helps businesses address three key areas:

‍

• Higher Acceptance Rates: By benchmarking providers, optimizing transaction routing, and handling payment rejections in real-time, merchants can reduce revenue loss and ensure a seamless payment experience.
• Dynamic Payment Methods: The ability to adapt offerings by segment and region allows businesses to increase conversions and better serve diverse customer needs.
• Adaptive Fraud Prevention: Athia detects fraud patterns instantly and applies AI-driven safeguards, minimizing false declines and protecting businesses from financial risks.

‍

Athia enables merchants to automate data preparation, systematize insight discovery, and deliver proactive, actionable strategies that boost customer lifetime value, streamline operations, and optimize payment performance in real-time.

About DEUNA:

‍

DEUNA is the unified platform to simplify global payments and drive the future of commerce by maximizing financial results. DEUNA helps businesses manage more than 200 payment providers, create customized organization rules, centralize payment reconciliations and offer hassle-free payment experiences to boost conversions with our one-click payment, extensive user network and white-label modular components.

For more information, visit deuna.com.

‍