DEUNA Presents Athia in Brazil: Transforming Data Chaos Into Commerce Growth

Sao Paulo, Brasil, March 18th, 2025 – In an era where companies lose $1.8 trillion USD annually due to poor decision-making caused by fragmented data, DEUNA, the unified platform to simplify global payments and power next-gen commerce, launches Athia, the first commerce-aware AI transforming data chaos into real-time, actionable insights, in Brazil before in any other country in LATAM. 

Businesses today face a persistent challenge with unreliable and outdated data, spending 80% of their data teams' time on cleaning and organizing it. Despite these efforts, 73% of companies continue to report poor data quality.

Athia enables merchants to automate data preparation, systematize insight discovery, and deliver proactive, actionable strategies that boost customer lifetime value, streamline operations, and optimize payment performance in real time. 

This is significant given that businesses that effectively leverage data for decision-making are 19 times more likely to achieve sustained profitability and 7 times more likely to secure long-term customer loyalty compared to their competitors, as well as 3 times more likely to make impactful decisions.

Also, this launch is even more relevant considering that three out of four Brazilian respondents (78%) report using AI at work, and 88% of those surveyed consider its use essential for handling complex information and finding innovative solutions to business challenges.

"We have chosen Brazil as the first market in Latin America to introduce Athia, recognizing its pivotal role in our expansion strategy and reaffirming our commitment to strengthening our footprint in the country. This launch builds on our collaboration with major local and international brands, as well as our alliances with leading processors and payment methods," said Arthur Lima, DEUNA’s General Manager in Brazil. "As one of the most advanced markets in e-commerce and digital payments, Brazil offers the ideal environment for innovation."

“We are introducing a platform capable of delivering actionable, real-time insights, by automating data ingestion and preparation, and by designing merchant, sector-specific, high-impact growth strategies through an AI multi-system of agents and Machine Learning models (ML), commented Roberto E. Kafati, DEUNA’s Co-founder and CEO."

Successful execution cases with KFC LATAM

The outcomes are clear and compelling. KFC LATAM implemented 20+ initiatives powered by Athia, and achieved major results that contributed to 20% of their overall sales growth, also +27% increase in sales for targeted product categories, and a 3x boost in promotion conversions. 

How does Athia work?

• Automates data ingestion, unifies sources, and cleans the data from various sources such as checkout, payments, and others, ensuring it’s ready for analysis without requiring manual intervention. 
• Applies sector-specific ML models and an AI multi-agent system, built to understand sector and merchant-specific nuances, such as key customer segmentation variables, performance metrics, and regional operational differences.
• Evaluates millions of potential strategies in real time for each business, continuously learning from new data. It ranks these strategies by their impact and relevance, providing businesses with the most actionable recommendations for growth and optimization. 
• Delivers insights through a flexible and intuitive platform where users can interact in natural language. This platform not only proactively suggests high-impact initiatives but also allows users to hold real-time, natural language conversations, ask complex questions, and trigger campaigns or operational actions seamlessly.

About DEUNA:

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DEUNA is the unified platform to simplify global payments and drive the future of commerce by maximizing financial results. DEUNA helps businesses manage more than 200 payment providers, create customized organization rules, centralize payment reconciliations and offer hassle-free payment experiences to boost conversions with our one-click payment, extensive user network and white-label modular components.

For more information, visit deuna.com.