How does DEUNA’s payment infrastructure empower businesses to unlock sustainable growth and profitability by delivering frictionless payment experiences?
Online food ordering has become an integral part of modern living. Over 1.9 billion people globally ordered food online in 2023, contributing to a staggering $400 billion in revenue (Statista).
But there’s a major hurdle: half of all online food orders get abandoned at checkout (Alibaba).
Why does this happen? Consumers have a world of options at their fingertips, and the purchase process must meet their conditions—a quick, smooth experience with their preferred payment method.
If these conditions aren't met, the risk of losing the customer to a competitor is high, and a negative experience could mean losing that customer for good.
The game-changer: enabling a streamlined, intuitive, and frictionless purchasing experience. Is your business ready for this challenge?
Discover how DEUNA can help you stay ahead of the curve…
DEUNA can turn abandoned carts into completed transactions, transform failed payments into successful ones, and drive success in this industry by providing seamless payment experiences.
Here are 3 ways DEUNA empowers you to optimize conversion rates and deliver top-tier payment experiences:
Remove friction, accelerate transactions, and let customers complete their purchases effortlessly.
DEUNA slashes checkout time by eliminating unnecessary steps. Through device fingerprinting technology, it simplifies customer registration and recognition (autocompleting payment methods and shipping addresses), leveraging a network of millions of identified users who have already used this technology.
Moreover, DEUNA’s checkout widget is optimized using the industry's best practices, drawing insights from millions of transactions processed for multinational quick-service brands.
This lets merchants boost conversion rates by up to 3X, enhancing customer loyalty with faster, smoother purchasing experiences.
The payment stage is critical—nearly 50% of consumers will abandon a transaction if their preferred payment method is unavailable (Sales Layer).
To meet these preferences, DEUNA’s unified payment infrastructure connects your business to a wide range of payment options with just a few clicks, from credit and debit cards to popular alternative payment methods (APMs) like Apple Pay, Mercado Pago, and more.
This way, businesses in this sector gain the flexibility needed to keep pace with the rise of new payment methods and the importance of geographic expansion for sustained growth.
For customers, this means fewer obstacles during checkout, leading to significantly lower cart abandonment rates.
These businesses experience intense demand surges during peak times—lunch, dinner, weekends—or during specific events such as sports finals or entertainment awards (e.g., Oscars).
What cannot happen: payment failures and high processing fees cutting into your profitability and souring the customer experience.
How does DEUNA’s routing solutions flip the script?
With these features, DEUNA’s clients in these industries have recovered between 10% and 30% more transactions, all while maintaining fraud rates at optimal levels.
By delivering frictionless, customized payment experiences and a seamless operation with fewer disruptions, you’ll create a “virtuous cycle” with fewer abandoned carts and more happy customers.
Ready to start this transformation? Learn more at deuna.com or schedule a meeting with one of our experts.
