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Fragmented Data: The Silent Threat Undermining Business Performance

DEUNA

In today’s digital commerce landscape, businesses rely on data flowing from multiple sources—checkout systems, ERPs, marketing platforms, and payment networks. Yet, instead of acting as a competitive advantage, disparate, unstructured data often leads to inefficiencies, inaccuracies, and missed opportunities.

The consequences are severe: 80% of data teams' time is wasted on cleaning and reconciling fragmented data, leaving little room for strategic analysis. Manual data preparation increases errors, slows down decision-making, and creates operational bottlenecks. As a result, businesses struggle to gain a unified, real-time view of their operations, limiting their ability to scale and compete effectively.

To overcome this challenge, organizations must move beyond fragmented data and embrace automated ingestion, standardization, and AI-driven data processing. By establishing a structured data foundation, businesses can enhance accuracy, accelerate decision-making, and unlock the full potential of their information assets.

Learn how leading organizations are addressing fragmented data challenges. Download the full report to explore strategies for transforming data into a strategic asset.

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