Payments Intelligence
One intelligence layer across your entire payment operation
— answering questions, finding issues, surfacing opportunities and telling you what to do next.

Data from PSPs, acquirers, issuers and markets is normalized and harmonized into one consistent operating view.
Built on payment logic, operating benchmarks and optimization playbooks across acceptance, cost, fraud, reconciliation and more.
Athia combines your performance with DEUNA’s cross-market and provider intelligence to uncover gaps, benchmarks and advantages you would not see in isolation.
Athia turns fragmented payment data into one harmonized view — then applies AI to explain performance, uncover root causes and surface the next best action.
Features & Capabilities

Instant Answers
Ask any question about your payment operation and get the metric, root cause and opportunity behind it.
• Answers across acceptance, cost, fraud and reconciliation in one place.
• Analyzes performance across providers, issuers, BINs, markets and payment methods.
• Uses your KPI definitions and business rules so answers match how you run your business.

Deep Research
Launch deep, payments-specific investigations without weeks of manual analysis.
• Takes any payment question and investigates it end to end across providers, issuers, BINs and transaction flows.
• Applies proven payment optimization playbooks to acceptance, cost, recurring payments and more.
• Turns findings into prioritized actions based on impact and opportunity.

Analytics & Reports
Create dashboards and recurring reports across every provider, tailored to each stakeholder.
• Builds unified dashboards across all providers and markets.
• Adapts metrics, views and reporting to each team and use case.
• Adds AI analysis automatically, highlighting what changed, why and what deserves attention.

Monitoring & Alerts
Athia continuously monitors your operation and flags material changes with context already attached.
• Tracks critical KPIs at provider, issuer, BIN, market and method level.
• Triggers alerts based on your thresholds, priorities and business rules, not generic defaults.
• Explains what changed and what is driving it, cross-checking against provider and market behavior.

Experiments
Turn optimization ideas into controlled experiments before rolling them out broadly.
• Tests routing and processing strategies on a controlled share of traffic before scaling them.
• Measures impact on acceptance, cost, fraud and conversion.
• Recommends whether to scale, adjust or stop based on observed performance.
How it works
She adapts to your definitions, priorities and reporting standards — so every answer feels native to your operation.
Uses your definitions for acceptance, cost, fraud and other KPIs.
Learns your merchant and payment taxonomy
Configures alerts, thresholds and outputs to your priorities
How to enable Athia
Already using DEUNA’s orchestration?
Athia is built in. Contact your account manager to get started.
Using your own infrastructure?
Connect the data, define how Athia should work, and use the platform directly.
Get started in 3 steps →Need DEUNA’s infrastructure?
Explore how DEUNA’s infrastructure can power Athia.
01.
Bring in payment data from processors, acquirers and your existing data infrastructure.
02.
Set your KPIs, business definitions, priorities, alerts and reporting preferences.
03.
Ask questions, investigate issues, monitor performance, build reports and surface opportunities — all in one place.
Enterprise-grade security, verified compliance, and privacy-first architecture are built into every layer of the platform — keeping your data isolated, protected, and ready to scale with confidence.
Read more about Security & Compliance




Learn more
Athia gives you a view that goes beyond your own data. By combining normalized cross-provider data with aggregated payment intelligence across geographies and industries, it can benchmark performance, identify structural gaps, and surface opportunities your internal data alone cannot reveal. Merchant-proprietary data remains protected and is never exposed across customers. Athia’s analysis is built on payment-specific methodologies and proven root-cause frameworks—not generic LLM reasoning alone.
Athia uses historical payment data plus your business context. The exact fields depend on the use case.
No. Athia works with DEUNA infrastructure or your existing payment stack. You can benefit from DEUNA’s intelligence layer without replacing your current infrastructure.
Athia supports native processor integrations, direct connections to platforms such as Snowflake and Databricks, and secure SFTP ingestion. DEUNA handles the normalization across sources, so your team does not need to build and maintain that data layer internally.
DEUNA applies enterprise-grade controls across access, encryption, data isolation, auditability, and sensitive-data handling, including encryption in transit and at rest, RBAC/ABAC, MFA, masking, and tokenization. Our security framework supports PCI DSS 4.0.1, SOC 1, SOC 2, ISO 27001:2022, and GDPR requirements.
Yes. Athia includes a business context layer where you define your KPIs, terminology, objectives, thresholds, and analytical frameworks. That context is applied throughout its analysis, so Athia adapts to how your business operates—not the other way around.
Athia makes its analysis transparent and reviewable. Users can see how a question was interpreted, which definitions and filters were applied, and how the underlying data supports the answer. Its analysis is also grounded in payment-specific logic and structured analytical frameworks, rather than relying on unconstrained LLM responses.